26 • Female • In a relationship • Master’s in Software Development • Software Developer
Exercise Status:
Newcomer with a busy schedule
“I love the thought of having something that could really work with my schedule. Being as busy as I am makes it tough to exercise otherwise.”
* Persona name and information created by CareerFoundry.
User flow created by Nathan Brown. Image courtesy of Unsplash.
A mood board is a collection of inspiration and design elements that establish a “mood” for a project. Mood boards help to communicate a distinct style and visual direction before time is spent designing actual UI screens.
Two mood boards were created for Fitness Motivator, each showing a diverse mixture of people participating in a variety of exercises.
Mood board 1 focuses on more indoor, stationary activities, particularly strength and flexibility routines.
It emphasizes power, determination and grit, and uses a dark color palette.
Mood board 2 focuses on more outdoor, vigorous, cardio-based activities.
It emphasizes movement and enjoyment, and uses a light color palette that matches the more free-flowing outdoor tone.
Mood board 1 was chosen for the visual direction of the project because its depiction of stationary exercises more closely matches the intended purpose of the web app — for busy users to be able to do quick exercises from home. While outdoor exercises would still be a part of many people’s workout plan, there is likely more time and intentionality needed to do those types of exercises.
The dark, bold, and stylish look of mood board 1 also evokes a sense of strength and determination that will motivate the user to participate. Mood board 2 is more light, swift and elegant, which may not give the same level of motivation.
Select a screen number using the menu below to see the iterative design process for 12 core screens of Fitness Motivator.
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 8
• First low-fidelity wireframe
2 of 8
• Added lorem ipsum text
• Added 12-column grid
3 of 8
• Replaced placeholder text
4 of 8
• Bolded CTA text/button
5 of 8
• Updated typography
6 of 8
• Added color
7 of 8
• Added logo
• Added imagery
8 of 8
• Removed spacing above hero image
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 8
• First low-fidelity wireframe
2 of 8
• Added lorem ipsum text
• Added 12-column grid
3 of 8
• Added text and form field icons
• Added Google/Facebook sign-in options
4 of 8
• Reduced image size
• Bolded sign-up CTA
5 of 8
• Updated typography
• Adjusted form label location
6 of 8
• Added color
7 of 8
• Added logo
• Added imagery
8 of 8
• Removed CTA when form is empty
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 8
• First low-fidelity wireframe
2 of 8
• Added 12-column grid
3 of 8
• Added additional label
4 of 8
• Bolded current nav location
• Added personalization
5 of 8
• Added search option
6 of 8
• Updated typography
7 of 8
• Added color
8 of 8
• Removed unnecessary underline
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 9
• First low-fidelity wireframe
2 of 9
• Added placeholder text
• Added 12-column grid
3 of 9
• Changed image to video
• Added UI elements
4 of 9
• Changed exercise steps layout
5 of 9
• Added history option
6 of 9
• Updated typography
7 of 9
• Added color
8 of 9
• Added logo
• Added video thumbnails
9 of 9
• Reduced text clutter
• Made UI element adjustments
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 9
• First low-fidelity wireframe
2 of 9
• Added 12-column grid
3 of 9
• Added icons
• Added social share options
4 of 9
• Removed large image
• Added reward earned
5 of 9
• Updated typography
6 of 9
• Added color
7 of 9
• Added logo
8 of 9
• Updated “like” icon
9 of 9
• Reduced text clutter
• Increased size of reward earned
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 8
• First low-fidelity wireframe
2 of 8
• Added 12-column grid
3 of 8
• Added placeholder text
• Added multiple UI elements
4 of 8
• Bolded key UI elements
5 of 8
• Updated typography
6 of 8
• Added color
7 of 8
• Added logo
• Added profile image
8 of 8
• Adjusted “Edit” option
• Increased size of wellness score
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 9
• First low-fidelity wireframe
2 of 9
• Added placeholder text
• Added 12-column grid
3 of 9
• Added sub-nav menu
• Added text
4 of 9
• Adjusted spacing
• Bolded key UI element
5 of 9
• Updated typography
6 of 9
• Added color
7 of 9
• Added logo
• Added illustrations
8 of 9
• Adjusted color
• Adjusted illustrations
9 of 9
• Reduced progress bar size
• Adjusted icon consistency
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 9
• First low-fidelity wireframe
2 of 9
• Added 12-column grid
3 of 9
• Added text
4 of 9
• Added coin graphic
• Bolded progress bar
5 of 9
• Updated typography
6 of 9
• Added color
7 of 9
• Added logo
• Added illustration
8 of 9
• Adjusted illustration
9 of 9
• Reduced progress bar size
• Reduced illustration size
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 9
• First low-fidelity wireframe
2 of 9
• Added 12-column grid
3 of 9
• Added text
• Changed screen layout
4 of 9
• Added description text
5 of 9
• Updated typography
6 of 9
• Added color
7 of 9
• Added logo
• Added imagery
8 of 9
• Added drop shadow
9 of 9
• Removed drop shadow and border
• Made “+” icon a floating button
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 9
• First low-fidelity wireframe
2 of 9
• Added lorem ipsum text
• Added 12-column grid
3 of 9
• Added icons
• Added placeholder text
4 of 9
• Added description text
• Added CTA buttons
5 of 9
• Updated typography
6 of 9
• Added color
7 of 9
• Added logo
• Added imagery
8 of 9
• Added text
9 of 9
• Increased CTA button padding
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 7
• First low-fidelity wireframe
2 of 7
• Added 12-column grid
3 of 7
• Added text
• Added calendar dates/times
4 of 7
• Bolded key UI elements
5 of 7
• Updated typography
6 of 7
• Added color
7 of 7
• Added logo
Swipe to see the design progression.
Click and drag or use the orange arrow buttons below to see the design progression.
1 of 8
• First low-fidelity wireframe
2 of 8
• Added lorem ipsum text
• Added 12-column grid
3 of 8
• Added text
• Added UI switch
4 of 8
• Changed screen layout
5 of 8
• Updated typography
• Reduced text clutter
6 of 8
• Added color
7 of 8
• Added logo
• Added imagery
8 of 8
• Increased image size
• Changed screen layout
A style guide documents the visual and UI elements of a brand so that anyone working on it has instructions they can follow to ensure a consistent visual experience. The style guide for Fitness Motivator covers color specifications, logo guidelines, iconography, typography, imagery, and UI elements.
A style guide documents the visual and UI elements of a brand so that anyone working on it has instructions they can follow to ensure a consistent visual experience. The style guide for Fitness Motivator covers color specifications, logo guidelines, iconography, typography, imagery, and UI elements.
The interactive prototype for Fitness Motivator provides the necessary UI design and user flow interaction to demonstrate a working product for the sign up process as well as the daily challenge, profile, and exercises sections.
(Note: not all buttons and features are functional.)