Content Strategy | Nathan Brown UX

All About Web Content

Content Strategy is the planning, development, delivery, and governance of content. It means getting the right content, to the right people, in the right place, at the right time.

In my career, I have worked with many aspects of content strategy, including:

Planning and strategizing customer journeys
Designing, building, coding, managing, and optimizing web pages
Distributing content through email campaigns
Providing ongoing user support and content governance

Content Mapping

CableTV.com Content Map: A Visual Model of Web Content

Zoomed out view of the content map for CableTV.com, showing content hubs with clusters of content pieces around each one.

A content map is a high-level visual representation of content on a website, built using a 'hub and spoke' model to arrange content together by topic. See an overview of the content map I created for CableTV.com.

See Content Map

KPI Mapping to Funnel Stages and Content Types

A chart showing labels for different KPIs (like page views) represented in circular shapes and organized into a collection under the heading 'Bottom Funnel'.

To create optimal site content and best measure its success, it is crucial to define the relationship between your KPIs and your content. I mapped core KPIs to funnel stages and content types for CableTV.com.

See the Process

Web Page Designs

SEO Pillar Pages

Our content team at Cru worked with SEO specialists to develop pillar pages for our website. Pillar pages are comprehensive, long-form articles on a particular topic.

View Designs

Coding Project

Ministry Quiz Project: A Digital Success Story

“What Ministry Is Right for You?” is a custom-built quiz that won a UserTesting illumi award and became the number one lead generator for the Cru ministry website.

Learn About the Quiz