Content Mapping
CableTV.com Content Map: A Visual Model of Web Content
A content map is a high-level visual representation of content on a website, built using a 'hub and spoke' model to arrange content together by topic. See an overview of the content map I created for CableTV.com.
See Content MapKPI Mapping to Funnel Stages and Content Types
To create optimal site content and best measure its success, it is crucial to define the relationship between your KPIs and your content. I mapped core KPIs to funnel stages and content types for CableTV.com.
See the ProcessWeb Page Designs
SEO Pillar Pages
Our content team at Cru worked with SEO specialists to develop pillar pages for our website. Pillar pages are comprehensive, long-form articles on a particular topic.
View DesignsCoding Project
Ministry Quiz Project: A Digital Success Story
“What Ministry Is Right for You?” is a custom-built quiz that won a UserTesting illumi award and became the number one lead generator for the Cru ministry website.
Learn About the Quiz